Hello friends! I am finally back in action after a much needed week and a half break! I hope you were able to join the Pinterest Challenge we did last month, but if not you can click here to access 29 Days to Grow Your Business. :)
So today, we are going to talk about exactly how to perform a Challenge and all the preparation that goes into one.
I first learned about doing a Pinterest Challenges through listening to one of Chalene Johnson's podcasts where she interviewed Natalie Jill about her Pinterest Challenge. I did quite a bit of research, but there wasn't any clear cut way or article explaining what it was and how to do one. So I kind of just forged mine own path. Today's post will cover what I did and the top mistakes to avoid.
Finding a Theme
This is the most important step and will be the rise or fall of your Challenge. Here are some questions to ask that may help you find your perfect theme.
- What is one of your most recent accomplishments?
- What is something that you have researched in depth about?
- 'What have method's have you discovered that have really helped you reach a goal?
In January, I revamped my blog and became focused. I changed a lot of things around and just got serious about blogging. I made some drastic changes in how I did my social media and how I wrote my blog posts. As a result of these changes, my page views and social media profiles doubled. I was finally seeing some light at the end of the tunnel, so I decided to focus my Pinterest Challenge on this success.
It definitely would have been a lot easier if I had a blueprint to follow to help me grow, so I wanted to provide that shortcut for my readers. What is a problem that you have solved for yourself? Most people have the same type of problems and you can really provide value and connect with your audience by helping them solve a problem.
Decide the Length
This is the second step in defining your Challenge. The last challenge I did was 29 days long, and I will probably never do a challenge that long again! I took a week and a half break to recover from it altogether.
One thing to note is that your challenge will take a lot of time and preparation. It will require a lot of thought, energy, and fortitude so don't do what I did and start small. My next challenge will probably be no longer than ten days. This will not only help you, but also your readers. Twenty- nine days is a lot to devote to one thing and most people don't have the time for that. So please take this into consideration when you are deciding.
The next step is to write out the number of days and figure out exactly what you will talk about every day. It would make your challenge excessively difficult if you just winged it. Planning ahead of time what content you will share will also help you to stay on track and accomplish what you promised.
Now that you know pretty much where you are headed and what you will be talking about, you need to figure out the delivery. Will this be an email course? Will it be available on your blog? Will you be doing just videos? Do people have to sign up to get access?
I wanted to make my challenge all of the above and it was difficult to settle down and stay with just one, so the following question helped me: What is the end goal of my challenge?
- Am I trying to build my email list?
- Grow my Facebook Following?
- Expand my Pinterest Followers?
- Connect with my audience?
For me, I was trying to grow my Pinterest and connect with my audience. Because this was my main goal, the challenge is easy to access on my blog with no sign in necessary. I did create a Facebook group though just for the challenge so I would have the opportunity to answer questions and get to know my audience more.
I think this is a pretty important part of your challenge's success. You want to let as many people know of the amazing challenge you will doing and give them some sneak peaks. In all honesty, I could have done much better with my pre-launch. Here are some ideas that would your launch be a success.
- Create a Graphic on Picmonkey announcing your challenge and the date
- Pin your graphic to every relatable Pinterest board and group board
- Post on your Facebook page and profile
- Email your subscribers about the upcoming challenge
- Give out sneak peaks about the awesome things they will learn if they take your challenge
- Offer a printable to anyone who shares your challenge or signs up
As much as possible, you want to get people excited about your launch, and give them lots of reasons why they don't want to miss it. It may help to create a landing page where people can sign up for the challenge just to stay informed. I was able to build my list in the beginning this way although it was not one of my immediate goals.
So now you kind of have a choice, you can prepare your posts, emails, and videos ahead of time or just do them everyday of the challenge as you go. For me, I think it is much easier to prepare them ahead of time just in case life happens and you don't have time to do it the day of the challenge.
Because mine was a Pinterest challenge, I had to create a separate graphic for every day along with a post. I chose to do both ahead of time, and I was very thankful during the challenge that I prepared mostly before. Preparing up front gave me time to be in the Facebook group connecting with others as well as answer any questions that were emailed to me.
The Launch of the Challenge
Here comes the fruit of all your hard work and preparation! Here was my daily to do list during the challenge.
- Publish the Challenge Post of the Day
- Email subscribers the post or if it was too long, the link to the post
- Share Challenge Post to all social media platforms
- Post daily challenge in Facebook group
- Answer any questions through Facebook group or through email
After the Challenge
After I was completely done with the challenge, I was exhausted so I took a week and a half break from my blog and social media. During this time, I assessed how things went and how I could do better next time. Here are some of the changes that I would have made.
- I would have definitely picked a shorter time period, like ten days maximum.
- I would have created more modern and eye catching graphics. In all honestly, creating graphics is my least favorite job, so I have a lot of improvement in this area.
- I would have focused more on my pre-launch. Next time I want to create a fun workbook and make it as a giveaway if someone joins the challenge or shares the post.
- I would also have prepared my subscribers more and given them some special freebies.
I can say that according to my goals my challenge was a success. I had almost a hundred new followers on Pinterest, and I was able to learn some problems that my audience had that I could better help them with. So all in all, it was a lot of work, but totally worth it!
I hope you get inspired to do a challenge as well and are super successful!