Welcome to the Pinterest Challenge: 29 Days to Grow Your Business! This week our focus will be on creating a Business Plan. Some of you may be wondering why in the world we are starting with something so unrelated to growth. To answer that question I am going to tell you my story to help you understand why this is so important.
After I found a blogging platform I could actually manage, to hear my WordPress nightmare click here, I started blogging like crazy. I was told that I needed to blog every day and get as much content out as I possibly could because the more content I had the more credible my site was to Google.
With this advice e, I started pounding away at my keyboard producing random blog posts that interested me. Because I have an amazing blogging platform, click here to see what I use, I still got traffic to my site.
Unfortunately that traffic never subscribed to my blog and never bought anything I had. Why? Because I was all over the place! I was not focused and did not even know what my blog was about.
When I first attempted to blog, I made a good business plan, but when I actually started blogging, I realized that my business plan didn’t work. I wanted to be a mommy blogger who wrote cool posts on fun sensory activities and developmental games I played with my son.
It was a great idea, but the problem was my creative genius is not geared that way. I know a lot about child development because I have taken classes and I love playing with my son. The only problem was that I couldn’t create original content on either of these topics.
So for awhile, my blog floundered as I tried to figure out who I was and what I could write about. A couple of months ago, I got very serious and redid my entire blog. I changed everything from the menu to the header. I updated my business plan and got focused.
Guess what happened after that? I started getting blog subscriptions, doubled my traffic, and my social media engagement! Pretty awesome right?
So truly if you want to grow your business, your blog must be focused. This is the sole reason why we are nailing down the business plan first. It is the foundational piece that will drive targeted traffic to your blog. So let’s get started!
Day 1: Vision and Mission Statement
Today we are going to make our vision and mission statements. To make it a little easier, download the printable template at the end of this blog post. A vision statement is the purpose of your business. Why does you business exist? How will it help people? Why are you passionate about this business? Your vision statement needs to embody the life and soul of your business. It only needs to be a sentence or two, but if you feel the need to expound, please do.
The next thing is your mission statement. Your mission statement is how you are going to accomplish your vision. For example, my mission statement is this: I will accomplish this by providing mom’s the help they need to start a successful online business and also giving them organization, parenting, and frugality tips along the way that help streamline this process.
If you have any questions, please feel free to post them in our Facebook group. :) Also when you are done, let us know in the group so we can congratulate you.