Whether you are a new business or have been established for awhile, there will come a time when you will want to reach out delve into paid advertising. Paid advertising if done right has the ability to sky rocket your business overnight. It is that powerful. On the other hand, you could invest a couple thousand dollars and get absolutely no results. Crazy right? If you would much rather have the first example be your story, then play close attention to these key points I will share with you.
The Different Types of Advertising
For starters, I am going to give you a basic description of the type of advertising available to you.
- PPC (Pay Per Click)
PPC advertising is exactly that, you pay a certain amount for every time someone clicks on your ads. The amount is determined by how valuable your keywords are on the internet. For example when you go into your Google Adwords account and look up keywords, which I know you are doing since you read this post :), you will see the cost of the keywords as well. Some keywords are pretty cheap, but others are several dollars, so it really depends on your niche.
2. Solo Ads (Email ads)
This is probably the easiest type of advertising to do and definitely the type that I recommend the most. A solo ad is an email that is sent to a particular list recommending your product or service. For example, let's say that you have a list of 6k followers. Because you have such a big list, you can sale solo ads to people. If you are doing this the correct way, you would find brands that you love and trust that you are willing to recommend to your subscribers. The brand gives you a link to an offer, and you format an email with the link and send it to your list.
Except, most of us are on the other side where we are looking for solo ads providers, the people with the big list to promote us. You can do a Google search and find tons of companies that are willing to send emails for you, but you have to sift through them and test them out. I definitely recommend taking this course and becoming part of this group so that you can get the most up to date information on how to do paid advertising.
Solo ads prices are about the same prices range from fifty cents to over a dollar. I wouldn't trust anyone who promises you clicks for less than fifty cents. Most of the time that type of traffic is low quality traffic that won't convert into sales ever.
3. Contextual Advertising
I was first introduced to this type of advertising though a course that I bought called the Penny Course. It was a good introduction, and it walked me step step on how to do contextual advertising. I tried it for awhile, but I couldn't figure out the correct websites to put for my ad to pop up, so I never got good results. Now that I know my niche a little more, I will probably try it again, and I will let you know how it works.
This is the Google definition of contextual advertising. "Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed."
Media traffic was the website that I used and I was happy with the easy to use layout and the customer service. They are actually the only traffic vendor that lets you start off with less than $500 in your account, a the minimum for all the other big companies that I looked into was a thousand dollars. For just starting out in advertising that is definitely a pretty penny.
CPM advertising comes as a package deal. You actually pay per impression instead of per click. It is definitely much cheaper than PPC but may not yield as many click throughs. An impression is just someone seeing your ad. On the flip side, if someone does decide to click through to your ad, you don't get charged any extra. Typically these are much more visual based ads.
Shopping for Advertisers
This is the most important step in the whole advertising process! As I said above, paid advertising can be your biggest joy or your worst nightmare. All of this hangs on how good your advertiser is and how the market is at the time. The second factor is unpredictable and changes from day to day, but the advertiser you go with is well within your control.
When I first started in business, I didn't have a whole lot of money to invest in advertising, but I wanted to try out some solo ads. So I did a Google search, found one within my price range and went with it. I gave them my product link and my campaign started. I anxiously waited and watched my email autoresponder because I knew it would be getting flooded with emails any moment now, and I waited. Then I received an email stating that my campaign was over. :( What how can my campaign be over when I didn't even get a singe email address?!
I was very disappointed, angry, and frustrated. How did this happen? I came to find out later that it happens all the time because of one simple factor: I didn't know what I was doing. Instead of spending money foolishly on advertising, I should have been investing in my business education and learning the ropes.
I tell you this because I don't want you to waste your money making the same mistake I did. I have since invested in training which has paid off dividends in my advertising.
It is always worth the time and money to invest in your business education.